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This foundational step ensures your SEO efforts are targeting the right opportunities. We conduct in-depth keyword research to identify the terms and search phrases your target audience is actively using. These include short-tail, long-tail, and question-based queries with high intent and reasonable competition. In addition to keyword discovery, we perform competitor analysis to understand how similar businesses are ranking, what content gaps they’re filling, and how you can position your site to compete effectively. This research shapes all other elements of your SEO strategy, from content to on-page optimization.
