Not all users are at the same stage of the buying journey, which is why we help you segment your audiences based on behavior, interest, location, and engagement levels. We also set up retargeting campaigns to re-engage users who previously visited your website but didn’t convert. This includes creating segmented custom audiences, setting up exclusions, and tailoring messaging for cold, warm, and hot leads. It’s one of the most effective ways to reduce wasted spend and improve ROI.
