Demand Generation – Deliverables Explained
11 Docs
Service Scope & Inclusions
Last Updated: April 17, 2025When you choose Rovari’s Demand Generation service, your project fee covers any 6 of the following 10 deliverables. These services are designed to help you build and scale campaigns that fill your pipeline with qualified leads, nurture them effectively, and convert them into paying customers. Additional deliverables can be added at a small extension fee.
CRM Pipeline Structuring & Lead Scoring Model
Last Updated: April 17, 2025We help you build a structured lead pipeline in your CRM (e.g. HubSpot, Pipedrive, Salesforce) and define what qualifies as a marketing-qualified lead (MQL) or sales-qualified lead (SQL). This includes building a lead scoring model that ranks leads based on engagement, behavior, and profile fit. It helps your sales and marketing teams stay aligned and...
Top-of-Funnel Content Framework
Last Updated: April 17, 2025To bring in traffic and build brand visibility, we provide a content strategy designed specifically for top-of-funnel engagement. This includes blog topics, short-form content ideas, thought leadership themes, and distribution plans that attract users who may not yet be ready to buy — but are ideal for long-term nurturing. The framework ensures your brand stays...
LinkedIn & Outbound Campaign Planning
Last Updated: April 17, 2025We help you build a structured outbound strategy using platforms like LinkedIn and email. This includes developing your Ideal Customer Profile (ICP), building outreach message sequences, and creating follow-up workflows. If your team is already engaging in outbound, we audit and refine your messaging and targeting for better conversion rates.
Webinar or Virtual Campaign Concepting
Last Updated: April 17, 2025We help you design webinar-based or virtual events that can serve as lead generation engines. This includes choosing the right topic, outlining the session format, creating promotional angles, and planning follow-up sequences. We also advise on tools, speaker coordination, and pre/post-event engagement to maximize attendance and pipeline impact.
Email Nurture & Reactivation Sequences
Last Updated: April 17, 2025We develop automated email flows that nurture cold or inactive leads and guide them toward conversion. These sequences may include welcome flows, educational drips, offer reminders, or reactivation campaigns that bring older leads back into your funnel. Our approach helps you turn dormant contacts into active prospects without overloading your team with manual follow-ups.
Funnel Diagnostics and Campaign Mapping
Last Updated: April 17, 2025We assess your current marketing and sales funnel to identify leaks, friction points, and drop-offs that affect conversions. Then we map out a refined version of your funnel — from awareness to decision stage — showing what content, actions, or campaigns are needed at each stage. This helps you build more targeted, cohesive campaigns that...
Paid & Organic Channel Strategy
Last Updated: April 17, 2025We help you identify the most effective mix of paid (Google Ads, Meta, LinkedIn, etc.) and organic (SEO, content, community) channels to reach your audience and generate consistent demand. The deliverable includes platform recommendations, channel prioritization, and an acquisition roadmap — including tactics for cold traffic, retargeting, and building long-term organic reach. This helps you...
Landing Page Development & Optimization Guidance
Last Updated: April 17, 2025We help you create or optimize landing pages that are designed to convert traffic into leads. This includes recommendations on page structure, copywriting, CTAs, mobile responsiveness, and trust signals like testimonials or badges. If you already have landing pages, we audit them and suggest improvements that align with your campaign objectives — whether that’s sign-ups,...
Lead Magnet Creation (eBooks, Templates, etc.)
Last Updated: April 17, 2025To attract high-intent leads, we help you create value-driven resources such as eBooks, checklists, whitepapers, toolkits, or templates. These assets are designed to educate or solve a problem for your target audience in exchange for their contact details. We guide you through choosing the right format, outlining the content, and packaging it in a way...
Campaign Strategy and Calendar Planning
Last Updated: April 17, 2025We help you design a demand generation campaign strategy that aligns with your sales goals, buyer journey, and seasonal opportunities. This includes identifying which campaigns to run (e.g. product launch, lead nurturing, webinar series), the ideal mix of channels, and the timing for each initiative. You’ll receive a campaign calendar that outlines key activities, responsibilities,...