Event Marketing – Deliverables Explained
11 Docs
Service Scope & Inclusions – Event Marketing
Last Updated: April 16, 2025When you choose Rovari’s Event Marketing service, your project fee includes any 6 of the following 10 deliverables. These services are designed to help you drive awareness, increase attendance, and maximize the impact of both virtual and in-person events. Additional deliverables can be added with a small extension fee.
Post-Event Feedback Campaign and Re-Engagement
Last Updated: April 16, 2025After the event, we help you close the loop with a structured post-event campaign. This includes feedback forms, recap emails, thank-you notes, and next-step CTAs. We also help you re-engage attendees with offers, content, or future events — turning one-time participants into loyal followers or customers.
Event Analytics Dashboard (Attendance, Signups, etc.)
Last Updated: April 16, 2025To understand how your event performed, we set up a dashboard that tracks sign-ups, attendance, engagement levels, and post-event actions. This may include data pulled from platforms like Zoom, Hopin, Eventbrite, or custom tracking tools. With these insights, you’ll be able to measure what worked, what didn’t, and how to improve for your next event.
Co-Marketing Support with Sponsors and Collaborators
Last Updated: April 16, 2025If you’re working with sponsors, partners, or collaborators, we help you align on a co-marketing plan to maximize exposure. This may include shared announcements, logo placements, joint email campaigns, or social media takeovers. We ensure everyone involved gets value — and that your event benefits from greater reach and credibility.
Social Media Promotion Calendar and Asset Planning
Last Updated: April 16, 2025We help you develop a structured social media calendar with key promotion milestones leading up to your event. This includes guidance on when to post, what to post, and how to adapt content for each platform. We also provide recommendations on what visual or video assets you’ll need to boost engagement, such as speaker graphics,...
Copywriting for Landing Pages, Invites, and Updates
Last Updated: April 16, 2025We write clear, persuasive, and action-oriented copy for all of your event marketing touchpoints. This includes the landing page where people register, the invitation emails you send, and the updates you share leading up to the event. Every message is crafted to reflect your brand voice, communicate value, and drive conversion.
Speaker and Partner Outreach Playbooks
Last Updated: April 16, 2025Getting the right speakers and collaborators on board is crucial to event credibility and visibility. We create customizable outreach playbooks you can use to invite guest speakers, panelists, or strategic partners. This includes email templates, talking points, value propositions, and partnership offers that will make it easier to land high-quality participants.
Community Engagement Before and After the Event
Last Updated: April 16, 2025Events aren’t just about attendance — they’re also about connection. We help you build a plan to engage your community before and after the event. This may include teaser content, interactive polls, group chats, or post-event networking prompts. We also help you maintain momentum by continuing the conversation after the event ends, turning short-term engagement...
Event Promotion via Email, Social Media, and Ads
Last Updated: April 16, 2025We create a promotional plan and campaign structure that spreads the word through multiple channels. This includes drafting email sequences (invitations, reminders, countdowns), outlining social media content, and identifying the right paid advertising tactics (if applicable). Whether it’s a small founder event or a multi-track conference, this deliverable ensures that your event gets seen by...
Registration Funnel Setup & Conversion Optimization
Last Updated: April 16, 2025Getting people to register is one of the most important success metrics for any event. We help you create a streamlined registration process — from the landing page to the confirmation email — that reduces friction and encourages action. This includes optimizing your sign-up form, designing automated follow-ups, and structuring the funnel to minimize drop-offs....
Virtual or In-Person Event Marketing Strategy
Last Updated: April 16, 2025We help you define a clear marketing strategy for your event — whether it’s online or in person. This includes identifying your event’s ideal audience, value proposition, positioning, and promotional channels. We also help you define goals (e.g., sign-ups, product demos, sales leads) and design a plan to generate interest ahead of the event. The...