Fractional Head of Growth – Deliverables Explained
11 Docs
Service Scope & Inclusions
Last Updated: April 19, 2025When you choose Rovari’s Fractional Head of Growth service, your project fee includes any 6 of the following 10 deliverables. These services are designed for startups looking for senior-level growth leadership — without the full-time hire — to drive strategic focus, experimentation, and cross-functional alignment. Additional deliverables can be added at a small extension fee.
Product-Led Growth Integration Strategy
Last Updated: April 19, 2025If your product has potential for virality, self-serve acquisition, or onboarding-based activation, we help you integrate product-led growth (PLG) into your strategy. This includes feature exposure timing, usage loops, referral design, trial-to-paid optimization, and user-triggered upgrade paths. PLG works best when aligned with sales and marketing — and we help you connect the dots.
Retention and Monetization Playbook
Last Updated: April 19, 2025Acquisition means little if users don’t stay or pay. We create a retention strategy tailored to your product, use cases, and engagement patterns. This may include email sequencing, in-app nudges, usage milestones, and upsell triggers. We also help define lifecycle stages, customer segmentation, and monetization levers — ensuring that once you acquire users, you keep...
Revenue Model Testing and Pricing Refinement
Last Updated: April 19, 2025We help you test and refine your monetization model to ensure it aligns with customer value and market expectations. This includes pricing page optimization, package design, usage-based pricing, freemium strategy, and discount experiments. Our approach is rooted in research and experimentation, enabling you to increase revenue without compromising product-market fit or usability.
Team Coaching and Growth Operations Planning
Last Updated: April 19, 2025Beyond strategy, we help your internal team execute more effectively. This includes coaching junior marketers, helping with growth team structure, defining responsibilities, creating stand-up or sprint rituals, and identifying gaps in skills or tools. Whether you have 2 marketers or 10, this support ensures your growth process is not just smart — but also operationally...
Funnel Optimization Plan From Top to Bottom
Last Updated: April 19, 2025We build a detailed funnel optimization plan that targets improvements at every stage: awareness, acquisition, activation, conversion, retention, and referral. This includes identifying underperforming assets (e.g. landing pages, onboarding flows), improving conversion rates, and creating a unified narrative across the funnel. The goal is to reduce friction, increase throughput, and get more value from your...
KPI Definition and Reporting Dashboard Structure
Last Updated: April 19, 2025We help you define the right performance metrics for each stage of the funnel — from top-of-funnel traffic to activation rates, retention curves, and lifetime value (LTV). We then provide a structure for reporting dashboards that give real-time visibility into what’s working and where intervention is needed. These dashboards are designed to work with tools...
Experimentation Strategy and Validation Framework
Last Updated: April 19, 2025Sustainable growth comes from testing and learning, not guesswork. We help you design a growth experimentation system that allows your team to continuously test acquisition ideas, onboarding changes, pricing models, or campaign tweaks. This includes test scoring, documentation templates, experiment tracking, and validation methods — enabling your team to move fast and learn without chaos.
Channel Prioritization and Resource Allocation Roadmap
Last Updated: April 19, 2025Not every channel deserves your attention — especially at the same time. We help you evaluate your current and potential growth channels using frameworks like ICE or RICE (Impact, Confidence, Effort) and historical performance data. Then, we provide a roadmap that recommends how to allocate your time, budget, and team bandwidth across paid, organic, outbound,...
Strategic Growth Plan with Quarterly Execution Priorities
Last Updated: April 19, 2025We develop a focused growth roadmap that aligns with your company’s stage, team capacity, and quarterly objectives. This plan includes core initiatives for acquisition, activation, retention, and revenue — structured into 90-day cycles. For each initiative, we define the “why,” “what,” and “how,” so your internal team can move quickly with clarity and alignment. The...
Full Growth Audit Across Acquisition, Activation, and Retention
Last Updated: April 19, 2025We conduct a comprehensive assessment of your growth funnel, from how you acquire users to how you activate and retain them. This includes reviewing current metrics, user journeys, campaign performance, messaging alignment, onboarding effectiveness, and churn patterns. The audit identifies critical friction points and missed opportunities across the funnel, serving as the foundation for all...