Fractional Head of Sales (B2B & Enterprise Focus) – Deliverables Explained
11 Docs
Service Scope & Inclusions
Last Updated: April 19, 2025When you choose Rovari’s Fractional Head of Sales service, your project fee includes any 6 of the following 10 deliverables. These services provide experienced leadership and hands-on support for building scalable B2B sales processes, improving pipeline visibility, and closing high-value deals. Additional deliverables can be added at a small extension fee.
Enterprise Deal Structuring and Pricing Models
Last Updated: April 19, 2025We guide you through structuring deals for complex or high-value enterprise customers. This includes tiered pricing models, volume-based discounts, custom contract clauses, pilot programs, and procurement navigation. These strategies increase your close rate by aligning with enterprise buyer expectations — while protecting your margins and long-term expansion potential.
Sales Process Optimization Across Buyer Journey
Last Updated: April 19, 2025We assess your full sales process — from first contact to closed-won — to identify areas where deals get stuck or progress slowly. This may include redefining stage criteria, tightening qualification, removing unnecessary steps, or realigning goals across sales and marketing. Our aim is to shorten sales cycles, increase close rates, and improve customer experience...
Pipeline Forecasting Tools and Dashboards
Last Updated: April 19, 2025We build forecasting dashboards that project revenue based on deal stages, win rates, deal size, and historical performance. Whether you need basic spreadsheet models or more advanced CRM-integrated forecasting, we help you plan growth targets, prepare for board meetings, and make hiring or budgeting decisions with greater confidence.
Sales Enablement Materials and Pitch Optimization
Last Updated: April 19, 2025We audit and improve your sales assets — from pitch decks and product one-pagers to objection-handling scripts and proposal templates. We also help your reps refine how they deliver your value proposition and respond to enterprise buyer concerns. This ensures consistency, confidence, and conversion across all reps and all stages of the sales cycle.
Lead Scoring and Prioritization Framework
Last Updated: April 19, 2025We help you implement lead scoring models that rank prospects based on firmographic fit (industry, size, location) and engagement signals (website visits, content downloads, replies). This ensures reps are spending time on the highest-opportunity leads, and that hand-offs between marketing and sales are more efficient. Lead scoring also supports pipeline forecasting and resource allocation.
Sales Hiring and Onboarding Guidance
Last Updated: April 19, 2025If you’re expanding your team, we help define what roles you need (SDR, AE, Sales Ops, etc.), what skill sets to look for, and how to structure a hiring process that screens for the right attributes. We also design onboarding plans that ramp up new hires quickly — including product training, pitch coaching, and performance...
CRM Setup and Reporting for Pipeline Visibility
Last Updated: April 19, 2025We configure your CRM (e.g. Salesforce, HubSpot, Pipedrive) to support your B2B sales operations. This includes building pipelines by deal stage, setting up lead/contact records with the right data points, automating reminders, and creating dashboards for reps, managers, and execs. The goal is to ensure real-time visibility into deal progress, blockers, and overall health of...
Outbound Sales Process and Team Workflows
Last Updated: April 19, 2025We structure your outbound sales engine — from list building and messaging to daily activities and task management. This includes defining outreach sequences, cadence, roles (e.g. SDRs vs. AEs), and handoffs. Whether you’re just setting up outbound or trying to improve response rates and conversions, we’ll help your team adopt a process that’s efficient and...
Account-Based Marketing (ABM) Program Structure
Last Updated: April 19, 2025For enterprise or high-ticket sales, we help you build an ABM playbook — a coordinated strategy between marketing and sales to engage specific high-value accounts. This includes segmentation criteria, account research, outreach personalization strategy, multi-touch campaign ideas, and collaboration workflows. ABM helps you prioritize quality over volume and build stronger deal velocity with your best-fit...
Sales Funnel Design and Qualification Strategy
Last Updated: April 19, 2025We help you map out a scalable B2B sales funnel — from lead generation to close — tailored to your product, market, and buyer behavior. This includes defining stages (e.g. Discovery → Demo → Proposal → Closed), conversion targets at each step, and qualification frameworks to focus sales energy where it matters most. The result...