Fractional VP of Marketing – Deliverables Explained
11 Docs
Service Scope & Inclusions
Last Updated: April 19, 2025When you choose Rovari’s Fractional VP of Marketing service, your project fee includes any 6 of the following 10 deliverables. These services are structured to give you high-level strategic direction, marketing leadership, and operational guidance to build and scale a modern, effective marketing function. Additional deliverables can be added at a small extension fee.
Demand Generation and Top-of-Funnel Strategy
Last Updated: April 19, 2025We define a plan to consistently drive high-quality leads into your funnel. This includes outlining the right channels, content formats, lead magnets, and conversion points to attract your ideal customer profile. Whether through webinars, SEO, gated content, or targeted ads, we ensure your top-of-funnel marketing is not only generating volume — but also setting up...
Internal Reporting Frameworks and Dashboards
Last Updated: April 19, 2025We provide internal reporting templates and dashboard structures so your marketing team can communicate progress to leadership in a clear, confident, and consistent way. These frameworks may include campaign performance summaries, monthly KPI reports, quarterly pipeline updates, and experiment reviews. The goal is to make marketing measurable and its value easily understood.
Budget Allocation and Resource Prioritization
Last Updated: April 19, 2025Startups often operate with tight budgets — so we help you decide how best to allocate your resources. This includes evaluating how much to spend on paid vs. organic, content vs. events, internal hires vs. external contractors, or tools vs. campaigns. We structure a budget plan that aligns with your growth stage and prioritizes the...
Paid Media and Performance Channel Planning
Last Updated: April 19, 2025We help you build or optimize your paid media strategy across Google Ads, social platforms, and other performance channels. This includes channel selection, audience targeting, creative strategy, bidding models, and campaign scaling plans. If you’re already running ads, we’ll audit your existing setup and suggest improvements to drive stronger ROI with clearer intent alignment.
CRM and Marketing Automation Strategy
Last Updated: April 19, 2025We review your CRM (e.g. HubSpot, Salesforce, Pipedrive) and marketing automation tools to ensure they’re aligned with your funnel and lead nurturing goals. This includes defining lifecycle stages, building email sequences, setting up triggers, tagging, and segmentation rules. The goal is to ensure your system works behind the scenes to qualify leads, nurture opportunities, and...
Messaging and Positioning Refinement
Last Updated: April 19, 2025We evaluate how your brand is positioned in the market and refine your messaging to better reflect your value proposition, differentiation, and customer pain points. This includes revisiting your homepage copy, campaign headlines, product messaging, and tone of voice to ensure consistency and resonance across every touchpoint. Strong positioning makes every marketing dollar go further.
Team Workflow Optimization and Role Definition
Last Updated: April 19, 2025A well-defined team is key to efficient marketing execution. We help clarify roles and responsibilities, fill capability gaps, and recommend ideal structures (in-house vs. outsourced, generalist vs. specialist) for your current stage. We also optimize your workflows — including campaign planning, approvals, hand-offs, and sprint cycles — so your team can move faster with fewer...
Cross-Channel Performance Tracking & KPI Structure
Last Updated: April 19, 2025We define which metrics matter most for your business and how to track them across different platforms. Whether it’s customer acquisition cost (CAC), lead-to-close rate, brand search volume, or content ROI, we help you build a performance framework that includes benchmarks, data sources, and reporting frequency. The structure ensures accountability and helps marketing communicate value...
Campaign Roadmap Across Acquisition, Brand & Content
Last Updated: April 19, 2025We build a detailed campaign calendar that maps your core initiatives — including acquisition campaigns (paid, organic, outbound), brand awareness activities, and content-led efforts. Each campaign is tied to business goals and assigned a priority level, so your team can stay focused and proactive. This roadmap also helps synchronize timing across functions (e.g. when content...
Marketing Strategy Aligned With Company Growth Goals
Last Updated: April 19, 2025We help you define a company-wide marketing strategy that directly supports your business objectives — whether you’re focused on new customer acquisition, expansion into new markets, launching new products, or increasing retention. This includes clearly articulating marketing’s role in growth, establishing goals, and defining how each marketing function (brand, content, performance, lifecycle) contributes to bottom-line...