Growth Analytics & Attribution Modeling – Deliverables Explained
11 Docs
Service Scope & Inclusion
Last Updated: April 17, 2025When you choose Rovari’s Growth Analytics & Attribution Modeling service, your project fee includes any 6 of the following 10 deliverables. These services are built to help you track performance across the entire customer journey, attribute results to the right channels, and make data-informed growth decisions. Additional deliverables can be added at a small extension...
Cross-Platform Growth Analytics Alignment (Ads, Web, Email)
Last Updated: April 17, 2025We unify your performance data across platforms so that your ad metrics, email engagement stats, and website analytics work together — not in silos. This alignment ensures you’re not just optimizing one piece of the funnel, but making decisions based on how everything connects. For example, you can see how a Facebook ad campaign influences...
Data Visualization in Looker Studio, Power BI, or Sheets
Last Updated: April 17, 2025We build visual dashboards tailored to your preferred tools — whether that’s Google Looker Studio, Microsoft Power BI, or custom-built Google Sheets reports. These visualizations simplify complex data and make it easy for stakeholders to track performance, spot trends, and present results in board meetings or internal reviews.
Attribution Insights Reporting and Optimization Planning
Last Updated: April 17, 2025Once data is flowing correctly, we generate insights reports to show you which channels, touchpoints, and campaigns are driving the most impact. We also translate those insights into actionable recommendations — such as scaling a high-performing channel, improving retargeting, or reallocating budget from underperforming areas. These reports serve as a growth compass for your marketing...
UTM Tracking Structure and Naming Conventions
Last Updated: April 17, 2025UTMs are small tags added to your URLs that help track where users come from — like which ad, email, or social post. We help you design a standardized UTM structure and naming convention that’s consistent and easy to manage across your team. This ensures campaign data is accurate in tools like GA4 and CRM...
CRM and Analytics Platform Integrations
Last Updated: April 17, 2025We ensure that your analytics tools and CRM system (e.g. HubSpot, Salesforce, Pipedrive) are synced properly. This includes setting up APIs or native integrations to connect your lead data, conversion tracking, and customer records — giving you a complete, end-to-end view of how marketing activities tie into sales outcomes and customer behavior.
Channel Performance and ROI Dashboards
Last Updated: April 17, 2025We create dashboards that give you clear, real-time visibility into how each channel is performing — including spend, leads generated, conversion rates, and customer acquisition cost (CAC). These dashboards bring together data from paid ads, email, web analytics, and CRM so you can quickly spot what’s working and where to reallocate resources. Dashboards can be...
Conversion Goal Setup Across Channels (Ads, Email, CRM)
Last Updated: April 17, 2025We help define and configure conversion goals across your growth stack — including ad platforms, email tools, and CRM systems. These could include demo bookings, purchases, sign-ups, content downloads, or any meaningful action tied to your growth funnel. Properly defined goals make it easier to measure ROI, prioritize channels, and track performance consistently across touchpoints.
Google Analytics 4 and Event Tracking Configuration
Last Updated: April 17, 2025We configure or refine your Google Analytics 4 (GA4) setup to ensure all relevant user actions (form submissions, purchases, button clicks, scrolls, etc.) are properly tracked. This includes setting up custom events, goals, and engagement tracking tailored to your site or app. Accurate GA4 tracking is a foundational step for understanding how users behave and...
Multi-Touch Attribution Modeling Setup
Last Updated: April 17, 2025Modern customer journeys involve multiple touchpoints — ads, emails, social posts, landing pages — and single-click attribution doesn’t tell the full story. We help you implement multi-touch attribution models (like linear, time-decay, U-shaped) that distribute credit across different user interactions. This gives you a more realistic picture of what channels and campaigns are actually contributing...
Funnel Mapping and Analytics Audit
Last Updated: April 17, 2025We begin by mapping out your full customer funnel — from first touch to conversion — to understand how users move through your product or marketing journey. Then, we audit your current analytics setup to identify gaps, broken tracking, or missing data points. This process gives us clarity on where leads are dropping off, how...