Marketplace & E-commerce Growth – Deliverables Explained
11 Docs
Service Scope & Inclusions
Last Updated: April 19, 2025When you choose Rovari’s Marketplace & E-commerce Growth service, your project fee includes any 6 of the following 10 deliverables. These services are tailored to help online platforms grow both sides of their marketplace — buyers and sellers — while optimizing conversion and long-term performance. Additional deliverables can be added at a small extension fee.
Email Flows for Cart Abandonment, Upsell & Retention
Last Updated: April 17, 2025Email automation is critical for recovering lost sales and boosting average order value. We help you build high-performing flows for cart abandonment (reminders, incentives), upselling (product bundles, accessories), and retention (reorder prompts, loyalty offers). These flows are designed to be behavior-triggered, well-timed, and persuasive, helping you nurture customer relationships without manual effort.
Funnel Audit and Sales Drop-Off Analysis
Last Updated: April 17, 2025We conduct a detailed audit of your customer journey — from homepage to checkout — and identify where users are dropping off. Using session recordings, heatmaps, and analytics data, we pinpoint friction points and suggest fixes to streamline the buyer experience. Whether users are abandoning carts, stalling at product pages, or failing to sign up,...
Landing Page or Category Structure Optimization
Last Updated: April 17, 2025Landing pages and category navigation are essential for helping users find what they need quickly. We review and refine your navigation structure, category filters, on-page copy, and layouts to improve both SEO and user experience. These changes help reduce bounce rates, increase time on site, and guide users to the most relevant offers or products...
Marketplace Incentive Program Design (e.g. Discounts, Referrals)
Last Updated: April 17, 2025We work with you to create promotional and incentive programs designed to increase user acquisition and repeat purchases. This could include referral programs for customers, first-time buyer discounts, seller commissions promotions, or loyalty campaigns. We guide you on how to structure these incentives to align with business goals while protecting your margins.
Product Page Optimization (Structure, Images, SEO)
Last Updated: April 17, 2025We help you improve the structure and content of product pages to make them more compelling, searchable, and conversion-friendly. This includes optimizing titles, descriptions, images, variant displays, user reviews, and SEO elements like keywords and schema markup. Better product pages lead to higher ranking in search results, improved user trust, and increased sales conversions.
Vendor/Seller Onboarding Strategy and Outreach Support
Last Updated: April 17, 2025For multi-vendor marketplaces, growth is also dependent on attracting high-quality sellers. We help you define an onboarding strategy that appeals to vendors — including messaging, outreach templates, value propositions, and incentive offers. We also support your outreach efforts with segmentation strategies, email and LinkedIn messaging templates, and recommendations for streamlining the sign-up process.
Conversion Rate Optimization (CRO) for Key Funnels or Checkout
Last Updated: April 17, 2025We evaluate your product pages, checkout flow, and sign-up funnels to identify where potential customers are dropping off. Then we provide actionable recommendations to improve your conversion rate — including CTA placements, trust elements (e.g. reviews, security badges), pricing clarity, and layout improvements. These changes help you turn more traffic into revenue without necessarily increasing...
Customer Acquisition Strategy Across Paid and Organic Channels
Last Updated: April 17, 2025We help you develop a tailored customer acquisition strategy that blends paid advertising (e.g. Google Shopping, Meta, TikTok) and organic channels (SEO, email, content, influencer marketing). We identify your high-intent audiences, define the best-performing acquisition channels, and map out messaging and funnel structure for each. The goal is to drive consistent and cost-effective growth through...
Customer Journey Mapping Across the Buying Cycle
Last Updated: April 17, 2025We help you visualize and document the full customer journey — from awareness to repeat purchase — so you can identify the key decision points, emotional triggers, and conversion bottlenecks. This mapping also guides your content strategy, ad messaging, and email sequences to ensure you’re engaging users with the right messages at the right time.
Growth Dashboard Setup for E-commerce/Marketplace Metrics
Last Updated: April 17, 2025We design dashboards that give you real-time visibility into your most important KPIs — including traffic, conversion rate, average order value (AOV), return rate, vendor activity, and marketing ROI. These dashboards can be built using tools like Looker Studio, Google Sheets, or Shopify analytics, and help you make fast, data-backed decisions about where to optimize...