Paid Ads & Performance Marketing – Deliverables Explained
11 Docs
Service Scope & Inclusions – Paid Ads & Performance Marketing
Last Updated: April 16, 2025When you choose Rovari’s Paid Ads & Performance Marketing service, your project fee includes any 6 of the following 10 deliverables. These services are designed to help you acquire more customers efficiently through paid channels, improve campaign performance, and scale with confidence. You can include more than 6 deliverables at an additional extension fee.
ROAS, CAC, and Campaign Reporting Dashboards
Last Updated: April 16, 2025We create easy-to-understand dashboards that show your key metrics like Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), click-through rates, and conversion rates. These dashboards can be set up in tools like Google Looker Studio or Sheets, giving you real-time visibility into how your campaigns are performing and what actions you need to take...
Tracking Setup (e.g. GA4, Meta Pixel, UTMs)
Last Updated: April 16, 2025Accurate tracking is critical for measuring success. We help you set up and verify tools like Google Analytics 4 (GA4), Meta Pixel, LinkedIn Insight Tag, and UTM parameters for URLs. This ensures that conversions, bounce rates, and other events are correctly attributed, so you can see exactly where your customers are coming from and which...
A/B Testing Setup and Experiment Management
Last Updated: April 16, 2025To continuously improve your ad performance, you need to run structured experiments. We help you set up A/B tests (or multivariate tests) for different headlines, creatives, audiences, or landing pages — and manage these experiments through each phase. We track performance, identify winning variations, and use those insights to iterate and improve future campaigns. This...
Competitor Benchmarking & Market Research
Last Updated: April 16, 2025We identify who your key competitors are in the ad space and analyze what they’re doing — from the keywords they’re bidding on, to the creatives they use, to their funnel structure. This research helps inform your ad strategy, positioning, and campaign setup. It also gives you visibility into what you’re up against and where...
Landing Page & Funnel Optimization
Last Updated: April 16, 2025Even the best ads will fail if they lead to poor landing pages. We review your landing pages and conversion funnels to ensure they’re aligned with the user’s intent, load quickly, and clearly communicate value. Recommendations may include headline changes, CTA optimization, trust signals (like testimonials), mobile responsiveness fixes, and removing unnecessary steps in your...
Cross-Platform Ad Performance Review
Last Updated: April 16, 2025Many startups run ads across multiple platforms without knowing where their best results are actually coming from. We help you review performance across all active platforms (Google, Meta, LinkedIn, etc.) and identify which campaigns, channels, and creatives are delivering real business value. This deliverable includes a performance deep-dive and practical recommendations on where to scale,...
Campaign Budget Planning & Optimization
Last Updated: April 16, 2025Budget mismanagement is one of the most common reasons paid campaigns underperform. We help you plan how to distribute your ad spend across channels, campaigns, and audiences based on performance data and strategic goals. This includes calculating your ideal daily or monthly spend, setting up bidding strategies (e.g., cost-per-click vs. cost-per-conversion), and reallocating budget to...
Ad Creative & Copy Refinement for Conversions
Last Updated: April 16, 2025Great visuals and compelling copy are the foundation of high-performing ad campaigns. We work with you to refine your ad creative (images, videos, carousels) and ad copy (headlines, descriptions, CTAs) so they resonate more with your target audience. This includes testing different tones and value propositions to determine what drives the best click-through and conversion...
Audience Segmentation & Retargeting Campaigns
Last Updated: April 16, 2025Not all users are at the same stage of the buying journey, which is why we help you segment your audiences based on behavior, interest, location, and engagement levels. We also set up retargeting campaigns to re-engage users who previously visited your website but didn’t convert. This includes creating segmented custom audiences, setting up exclusions,...
Google Ads & Social Media Ad Setup and Management
Last Updated: April 16, 2025We help you launch or improve ad campaigns across platforms like Google Search, Display, YouTube, Facebook, Instagram, LinkedIn, and Twitter. This includes account setup (if you’re new to ads), campaign structuring, audience targeting, ad group segmentation, and daily or weekly management to ensure your budget is being used effectively. Whether your goal is lead generation,...